Ghana news briefing
AI must enhance, not replace human creativity — AAG
The awards, held last Saturday (August 22) on the theme “The Creative Convergence: AI and Human Craft in Advertising,” brought together players in the advertising, media and creative industries to celebrate campaigns that demonstrated creativity, innovation and impact.
The ceremony, dubbed “Code X Craft: Festival of Creativity and Awards,” also explored the growing influence of Artificial Intelligence (AI) on advertising and how it could complement rather than replace human creativity.
The President of AAG, Andrew Ackah, urged advertising companies and professionals to use AI to enhance their work rather than replacing it with human ingenuity and judgement.
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