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UFC loses $30m on Freedom 250 event at White House
7bn), seven-year contract with Paramount for the US channel to become the new home of UFC starting in 2026, with the White House event shown exclusively on its subscription streaming platform Paramount+.
UFC owners lost $30m (£22m) staging the Freedom 250 event, which was attended by US President Donald Trump, at the White House in June.
Despite the one-off event's losses, which UFC expected, the organisation still saw an increase of revenue for the second quarter of 2026, parent company TKO Group Holdings said on Monday.
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