Stonebwoy doesn’t rely on PR stunts for publicity – Vida Adutwumwaa

Vida Adutwumwaa Boateng, Head of Public Relations at Stonebwoy’s Burniton Music Group, has said the award-winning dancehall musician does not rely on publicity stunts to remain relevant.

Vida Adutwumwaa has worked closely with Stonebwoy on his public image and communications since March 2025, helping to shape media engagement and publicity for major projects, including music releases, concerts, brand partnerships and international engagements.

A PR stunt is a carefully planned action or event designed to attract public attention and generate media coverage for an individual, brand or organisation.