Ghana news briefing
BBNaija wears a Nigerian crown, not an African one
However, the show only lasted one season due to three main reasons, which also explain the decline of BBA: Lack of Pan-African Employment: No company operates across the entire continent.
The event was sponsored by Pan-African brands like MTN and Coca-Cola Africa, and winners like Zambia’s Cherise Makubale and Namibia’s Dillish Mathews became celebrated figures across the continent.
Until such a revival occurs, BBNaija retains the crown, albeit a Nigerian one rather than a truly African one.
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