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The campaign combines advocacy with public institutions, educational outreach, interpersonal communication and social mobilisation to reinforce positive road safety practices.
This seemingly ordinary decision has become one of Ghana's persistent road safety challenges, raising questions about public attitudes, law enforcement and the effectiveness of communication campaigns aimed at changing behaviour.
The National Road Safety Authority, the Motor Traffic and Transport Department of the Ghana Police Service, metropolitan assemblies and other stakeholders all have important roles to play in ensuring compliance.
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