UCC Don advocates long-term master plan for tourism development

Prof Adam made the call when he delivered his inaugural lecture on the theme: “The Autopilot Dilemma: Conscious and Coordinated or Piecemeal and Opportunistic Approach in Ghana’s Tourism Development Journey.

By Prince Acquah Cape Coast, Aug 27, GNA – Professor Issahaku Adam, a Professor of Tourism Management at the University of Cape Coast (UCC), has called for deliberate state investment and a coordinated approach to tourism development to unlock Ghana’s full tourism potentials.

In that regard, the professor pushed for a long-term tourism master plan based on a destination development that would identify products, infrastructure and recreational activities needed to create attractive and sustainable destinations, particularly along the coastline.