Ghana news briefing
Tibule Advertising marks ‘Gong Gong Awards’ debut with a win for indomie
Tibule Advertising has made its debut at the Gong Gong Awards, winning Best Use of Social Media for its work with Indomie at the 18th edition of Ghana’s advertising awards.
The winning work was built around a clear view of what social media can do for brands: move beyond simply being present in the feed to creating ideas that earn attention, spark participation and connect with culture.
By working closely with the brand, the team was able to push beyond simply creating content and focus on developing an idea that was relevant to the audience, distinctive in the social space and effective for the brand.
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