Pratt slams TV stations for using Facebook followers to recruit presenters

Media credibility Mr Pratt's comments formed part of a wider argument about the future of Ghanaian journalism and the need for media organisations to maintain professional standards while adapting to digital platforms and artificial intelligence.

Mr Pratt said journalism should not be reduced to a contest for attention, stressing that the duty of journalists was to establish what the public needed to know rather than simply maximise audience engagement.

Mr Pratt therefore urged newsrooms not to allow the speed of digital publishing to erode the standards that distinguish professional journalism from general online content.