Misinformation is eroding public trust in the media – Prof Etse Sikanku

He expressed optimism that the ideas and research emerging from the two-day conference would contribute to strengthening journalism practice, informing media policy and restoring public trust in the media.

The Dean of the School of Journalism and Media Studies at the University of Media, Arts and Communication (UniMAC), Prof Godwin Etse Sikanku, has warned that the growing spread of misinformation and disinformation is eroding public confidence in the media and weakening journalism's contribution to democratic governance and national development.

Sikanku, bringing together experts from diverse disciplines would help generate evidence-based recommendations to guide journalism practice, media policy and the broader communication industry.