Ghana news briefing
Jaguar unveils new electric car after ‘woke’ ridicule
The unveiling of the all-electric Type 01 is a gamble for parent company JLR, which has invested billions reinventing Jaguar and is facing mixed reactions over the new car's design and the brand's all-electric strategy.
Jaguar has revealed its new electric car two years after its controversial rebranding sparked a backlash with the firm accused of going "woke".
The reinvention of Jaguar as a luxury electric brand was part of a wide-ranging strategy set out by the company in early 2023, in which it pledged to invest £15bn in new models and technologies.
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