GTA to launch “Blue Ghana Initiative” beach clean-up campaign after Accra floods

The Ghana Tourism Authority (GTA) is preparing to launch a major beach clean-up campaign across selected beaches in Accra and nearby coastal communities, as its Chief Executive Officer, Mrs Maame Efua Houadjeto, calls for a national response to poor waste disposal and growing environmental damage.”The campaign, dubbed The Blue Ghana Initiative, is being presented as a national movement aimed at placing environmental sustainability at the centre of tourism development.

In a further step aimed at sustaining the campaign beyond one-off clean-up exercises, the Authority announced plans to establish The Blue Ghana Foundation.