Ghana Music Awards must go beyond one-night ceremonies to impact industry – Austin Woode

“With the Ghana Music Awards UK, I think the focus is all about a one day event where musicians who have excelled in a particular year and the reason you come, we award them and we hear nothing about it again until the next event,” he said.

Mr Woode, who has served as an academy member of the Ghana Music Awards for about 20 years, cited the evolution of the awards scheme as an example of how such events can create broader industry impact.

READ: Austin Woode calls for government to bring Ghana Music Awards organisers abroad under one umbrella He also highlighted the introduction of nominees’ jams in different parts of the country, including Tamale, Sunyani, Kumasi and Takoradi.