Asos hackers took more personal details than first revealed, BBC finds

Later that day, the firm confirmed to shareholders via the London Stock Exchange that the pop-up was sent by an "unauthorised third party" and "basic personal information including name and contact details may have been accessed.'Impersonating a trusted contact' Asos said it is still investigating the data breach and it would "contact customers directly where we believe additional information, support or action may be required".

The cyber criminals, calling themselves Xuanyewen, claimed to the BBC that they used a platform built natively on top of Snowflake, called Simon AI, to gain access to the data.