Apple warns of future ‘supply constraints’ for Mac, iPhone, iPad

While the new version of Siri AI is still in public beta, essentially a testing phase before broader release, Cook said it is part of "an enormous opportunity for Apple going forward in AI." The company's expectation that it will spend $220b this year on AI, up from a planned $200b just three months ago, did give Woo some slight concern over how successful such ongoing and ever-growing spending will be in the years ahead.

Cook also addressed Apple's impending public relaunch of Siri, an AI assistant that the company has seemingly struggled to make competitive in an era of proliferating AI chatbots from the likes of OpenAI and Anthropic.