Ghana news briefing
38 reasons SMEs in Ghana should develop a strong marketing orientation
By GhanaSummary Newsroom1 min read
A marketing orientation is a business philosophy that places the customer at the centre of every business decision.
This often leads to declining sales, weak customer loyalty, and business failure.
Every decision—from product design and pricing to customer service and communication—should begin with one important question: "What creates the greatest value for our customers?
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