Telecel and Black Sherif sign Partnership under Project X

As the face of Project X, Black Sherif will feature prominently in different Telecel Ghana campaign communications and customer engagements, helping to build awareness of the Telecel Play App and its range of digital financial solutions.

Under Project X, Telecel customers will receive a unique BlackoCode after every Black Sherif engagement online and enjoy exclusive discounts and exciting surprises through the Telecel Play App.

Speaking at the launch event at Kempinski Gold Coast City Hotel, Ing Patricia Obo-Nai, CEO of Telecel Ghana, described Project X as the coming together of two compelling stories: a bold, youthful and vibrant brand that connects people’s energies and hustles through safe and secure mobile financial services, and an exceptional, talented, authentic and resilient young Ghanaian whose journey inspires millions every day.