Gong Gong Glory: Publicis West Africa strikes gold again

Koo Govender, CEO, Publicis Groupe Africa has a clear vision on harnessing the best of human craft and technology: “At Publicis Groupe Africa, we believe in creativity as a key growth engine, to unlocking exponential business value for our clients when it is connected to culture, commerce, data and technology, and our back-to-back Gong Gong Agency of the Year wins serves as recognition of this.

But it is human craft that gives the work meaning and memorability” About Publicis West Africa Publicis West Africa brings together creative, media, digital, influence and innovation capabilities to help brands grow across the region." For Publicis West Africa, that intersection is where the next era of creativity will be built technology expanding what is possible, while human insight, cultural understanding, judgement and craft determine what is relevant, responsible and memorable.