CXP urges businesses to localize AI to improve customer experience

As businesses embrace digital transformation, the Customer Experience Professionals (CXP) has urged organizations to localize artificial intelligence (AI) tools to improve service delivery and make customer experiences more relevant to Ghanaians.

The discussions highlighted the need for businesses and public institutions to combine technology with human-centered service delivery, ensuring that digital transformation translates into more accessible, efficient and relevant experiences for customers and citizens.

President of CXP, Esther Dokuwaa Ofosuhene, said AI adoption must reflect local needs, including the use of Ghanaian languages, to make digital services accessible to more people.