AI cannot replace human connection in advertising — AAG President

Mr Ackah made the remarks at the 18th Gong Gong Awards held at the Labadi Beach Hotel in Accra under the theme “The Creative Convergence: AI and Human Craft in Advertising.

Mr Ackah also cautioned advertising professionals who consider AI the sole pathway to creativity, arguing that excessive reliance on the technology could result in similar-looking content.

For Mr Ackah, the future of advertising lies not in replacing people with machines, but in combining technological capabilities with the human creativity, emotion, and originality needed to create meaningful connections between brands and consumers.