PREMIUM Why speciality teas are brewing Kenya’s new market opportunity Seeds of Gold Just now Listen
From purple and oolong (a traditional Chinese tea that is partially oxidised and sits between green and black tea in flavour, colour and processing) to yellow, green and whole-leaf black tea, these varieties give consumers more choice while creating opportunities for the industry to diversify beyond conventional crush, tear and curl (CTC) tea.
Traditionally, Kenya’s tea industry has been associated with the black tea commonly found in households, hotels, and supermarkets.
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