Make product verification non-negotiable — CDA Consult

Say no to fake products by making verification part of every purchase.“As part of The Trust Economy — Verify Before You Buy, the CDA Consult is calling on consumers, retailers, manufacturers, regulators, procurement officers and community leaders to make product verification a non-negotiable part of every single purchase,” the Executive Director, Francis Ameyibor, said during a stakeholder engagement in Tema.

Campaign materials encourage shoppers to look for security features such as holograms, scratch codes, and tamper seals, use manufacturer verification platforms and USSD codes before paying, buy from authorised dealers and request proof of authenticity and report suspected fakes to regulators and brand owners.