Ghana news briefing
Maison Yusif launches ‘The Beast’ fragrance, eyes global expansion from Ghana
The fragrance was launched on Saturday, July 25, at the Pelican Hotel in Accra, where the fragrance house described the new Parfum Extrême as a bold expression of African craftsmanship, confidence and uncompromising luxury.
Ghanaian luxury perfume house Maison Yusif has unveiled its latest fragrance, The Beast, as it intensifies efforts to position African-made perfumes on the global luxury market.
The launch forms part of Maison Yusif’s broader vision of establishing Ghana as a producer of world-class luxury fragrances while showcasing African creativity and craftsmanship on the international stage.
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