World Cup final draws record 63 million viewership in US, signaling historic turning point for soccer nationwide

That figure landed well above the roughly twenty-seven million who watched Game 7 of Major League Baseball’s World Series, where the Los Angeles Dodgers defeated the Toronto Blue Jays in extra innings.

While these soccer metrics remained below the nearly one hundred twenty-6 million viewers who watched Super Bowl LX when the Seattle Seahawks defeated the New England Patriots, they signalled a paradigm shift.

Media reports indicate that Fox and Comcast paid roughly four hundred eighty-five million dollars and six hundred million dollars, respectively, for rights packages that included the World Cup.