Highlife to the World campaign begins global journey with Paris launch

The Paris masterclass, organised by the Musicians Union of Ghana (MUSIGA) in partnership with BenayaCon Promotions and ShowBiz Africa, marked the first event in an international campaign aimed at introducing new audiences around the world to the unique sounds, rhythms and cultural heritage of Highlife.

With a carefully curated line-up of veteran performers, emerging talents, cultural educators and industry professionals, the Highlife to the World campaign aims to position Ghana’s musical heritage for greater international recognition.

Ghana’s ambitious Highlife to the World (H2TW) campaign has officially begun its international journey with a successful launch in Paris, France, where a well-attended masterclass celebrated the history, artistry and global influence of Highlife music.