Why public relations would say, “Let’s engage our staff before the information reaches the public”

While written internal communication forms disseminate information through formal written documents such as emails, circulars, memos, newsletters, policy manuals, annual reports and staff handbooks, digital internal communication forms share information through staff intranets, employee portals, internal mobile apps, SMS alerts, digital notice boards among others and they are characterized by speed and immediacy.

The importance of this discourse on internal communication is the reason why PR would always say “Let’s Engage our Staff Before the Information Reaches the Public”.

This is because in the realm of contemporary organisational management, internal communication strategies play a pivotal role in enhancing employee engagement, morale, productivity and in shaping the organizational culture.