Showbiz and sports personalities urged to protect their intellectual property

Explaining the importance of intellectual property protection at an event in Columbus, Ohio, to launch LYB Sports & Entertainment, Mr Bukarson said creators automatically own the rights to their original works and should understand the legal protections available to them.

Mr Bukarson disclosed that plans are underway to hold the LYB Sports & Entertainment Investment Summit, an initiative aimed at bringing together stakeholders from the sports, entertainment and business sectors to explore investment opportunities, promote intellectual property protection, and equip creatives and athletes with the knowledge and resources needed to build sustainable careers.

According to the CEO of LYB Sports & Entertainment, Listowell Yesu Bukarson, many entertainers and athletes fail to fully appreciate the long-term value of their intellectual property, resulting in financial hardship after they pass the peak of their careers.