Shatta Wale reveals why he rejected record labels and chose an independent music career

Ghanaian dancehall artiste Shatta Wale has explained why he has maintained his independence throughout his music career, arguing that his ability to handle multiple aspects of the business has reduced his reliance on traditional record labels.

Shatta Wale says he remained independent because he learnt to handle major aspects of his career, including music production, promotion and digital distribution, without relying on a record label.

He stated; While Shatta Wale acknowledged the important role record labels can play in an artiste's growth, including providing funding, promotion and industry connections, he noted that such partnerships often come with expectations attached.