Maiden Africa Golf tourism convention launched in Johannesburg 

Africa is positioning itself to capture a larger share of the multi-billion-dollar global luxury travel market through the official launch of the Africa Golf Tourism Convention (AGTC) 2026.

The event brought together a broad coalition of government officials, tourism authorities, hospitality executives, and private sector stakeholders to outline the structural objectives of the upcoming convention, which is scheduled to take place from 18 to 21 August 2026 at the Birchwood Hotel & OR Tambo Conference Centre in Gauteng.

The convention will culminate in a dedicated Golf & Demonstration Day hosted at Serengeti Estates, utilising its world-renowned Jack Nicklaus Signature Designed Championship Golf Course to showcase Africa’s premium sports infrastructure directly to international buyers and corporate investors.