Kofi Ofori-Mensah: The Ghanaian Researcher challenging how social media platforms treat neurodivergent users

But it's an unusual combination: a researcher with frontline care experience, an academic base, an innovative product, and a public voice, all aimed at the same target, the quiet assumption built into most platforms billions of people use every day that a mind that processes the world differently is something for the user to manage rather than something for the product to fix.

As a postgraduate researcher on an MSc in Digital Marketing at the University of Roehampton, Ofori-Mensah wrote a dissertation on how neurodivergent adults in the UK actually experience social media marketing, using an interpretivist framework and reflexive thematic analysis to let participants' own accounts define what "engagement" and "harm" mean, rather than platform metrics.

It puts him inside the same institutions that shape how digital marketing and platform design get taught, even as his broader work pushes those institutions to question their own defaults.