Ghana news briefing
Hollard Insurance launches ‘We Cover You’ campaign to boost Insurance awareness
In an interview after the launch, Mr Addo said the campaign is also aimed at improving insurance penetration by reaching people who remain uninsured or underserved.
The Managing Director said the campaign seeks to simplify conversations around insurance by moving away from technical language and focusing on people's everyday lives."Instead of creating another insurance campaign filled with product messages and technical language, we chose to tell the human story.
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