Highlife to the World campaign for Black Star Experience 2027 launched in Barcelona

Highlife to the World: The Black Star Experience 2027 was officially launched in Barcelona on Sunday, 2nd August 2026, marking the start of a global campaign to promote Ghana’s iconic music genre ahead of the country’s 70th anniversary celebrations.

The Black Star Experience is Ghana’s flagship culture, arts and tourism initiative, aimed at promoting the country’s creative industries and cultural heritage on the global stage.

H2TW is organised by Showbiz Africa, the Musicians Union of Ghana, the Black Star Experience, Benayacon and the Ghana Embassy in Madrid, in collaboration with the Ministry of Tourism, Culture and Creative Arts, the Ministry of Foreign Affairs, the Creative Arts Agency, the Ghana Tourism Authority and the National Folklore Board.