FIFA defends forward enterprise proposal, denies plans to 'sell football'

Under the proposal, every FIFA Member Association would receive US$20 million in FIFA Forward Development funding during the 2027-2030 cycle, regardless of its level of support for the initiative.

Concluding its statement, FIFA said the proposal is built on three key principles: increased development funding, broader participation in football's commercial opportunities and a democratic decision-making process that gives every member association an equal voice in shaping the future of the sport.

FIFA has responded to growing concerns surrounding its proposed FIFA Forward Enterprise (FFE), stressing that the initiative is designed to increase development funding for all 211 Member Associations (MAs) and not to commercialise or "sell football".