David and Goliath: The curse of top dogs and the innovative power of underdogs; “Am I a dog that you come at me with sticks?”

What gives this story its appeal is our tendency to assume the shoes of David, the underdog, while often ignoring our own attributes that could render us as top dogs and cursed ones as such.

The Innovative Power of Underdogs Every risk inherent in the top dog status, on the flipside, is an opportunity for the underdog.

A cursed top dog is an organisation that has developed a key advantage so pronounced that it has become grandiose.