CDA Consult rolls out flagship consumer protection initiative

Awareness creation He explained that it was against that backdrop that CDA Consult conceived the “The Trust economy – Verify before you buy” campaign, a nationwide consumer empowerment and protection campaign designed to equip consumers with knowledge, verification tools and accessible reporting channels before making purchasing decisions.

Dr Kpodar described the campaign as progressive, evidence-based and action-oriented, moving beyond mere awareness creation to sustained consumer education, market activations, media empowerment, stakeholder engagement and institutional collaboration.

The CDA Consult, in collaboration with state and non-state entities, including regulators, manufacturers, dealers, law enforcement bodies, among others, has embarked on the holistic advocacy campaign to complement and accelerate the efforts of regulatory bodies and industry stakeholders to combat the proliferation of substandard and fake goods in the Ghanaian market.