Ghana news briefing
Building professional skills while in school is critical for PR professional – Baba Sadiq
Speaking at the PR Dialogue, the anchor event of the World PR Day Festival 2026, Baba Sadiq urged students to actively seek opportunities through internships, volunteering and practical projects to build confidence and strengthen their professional skills.
The PR Dialogue, organised by Global Media Alliance in partnership with the University of Media, Arts and Communication (UniMAC), formed part of the World PR Day Festival 2026 under the theme “Reimagining PR”.
The dialogue, organised by Global Media Alliance under the theme “Connecting Learning to Practice,” brought together students, communication professionals, academics and industry leaders to discuss how the next generation of PR practitioners can better prepare for the demands of the profession.
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