Ghanaian musician Trigmatic has advocated for the African music industry to concentrate more on its domestic market as opposed to looking to the Western market for approval.
Trigmatic argues that although the international market is good, the African music industry should be mindful of recognizing the international market at the expense of protecting its local market.
Trigmatic indicated that a lot of African musicians frequently overlook their local markets in favor of getting into the American and European markets. "We are always excited.
It's like we're always looking for validation from outside, from the western world, which is not bad but it's bad when it's as a result of us not believing in what we have, even for our own market," Trigmatic said on Showbiz 360 with Giovani Caleb.