INTRODUCTION Ghana's creative industry is fast becoming a vibrant engine of culture and commerce.

From music and film to digital content, fashion, and visual arts, this sector is contributing significantly to jobs and economic activity despite facing long-standing challenges.

Yet, despite its potential, the industry remains underfunded and structurally constrained.

In response, Fidelity Bank Ghana has launched Orange Inspire and the Fidelity Cultural and Creative Fund (FCCF)-a bold, timely move designed to bridge funding gaps, support infrastructure, and catalyze sustainable growth in the sector.