Presidential Advisor on the 24-Hour Economy, Goosie Tanoh, has emphasised that Ghana's ambition to run a sustainable 24-hour economy must be underpinned by a robust, competitive, and export-ready private sector.

Speaking at a press briefing ahead of the official launch of the 24-Hour Economy and the Accelerated Export Development Programme, Tanoh called on Ghanaian businesses to rise above the status quo and embrace innovation and productivity as key pillars of growth. "You must have capacity utilisation if you want to run a 24-hour economy; that allows you to implement the three-shift economy, and you must have qualitative products that are accepted and wanted by the market. "And you must be price-competitive," Tanoh stated.

He stressed that macroeconomic stability cannot be achieved without strengthening enterprise-level performance, urging industry players to focus on competitiveness and output growth that supports both local consumption and exports. "The most important thing is that we achieve the levels of competitiveness and output growth that support industry and traders to export," he added.

Beyond industrial capacity, Tanoh highlighted the importance of mindset and national ambition. "As Ghanaians, we must be tired of being poor and being described as poor when we have such vast resources and the potential for an extraordinary improved human capital that will drive this programme," he said.