A significant legal battle is brewing in Ghana's High Court as Faustina Djagbele Abbey, an onion seller operating near the bustling Makola Market in Accra, has initiated a GH¢2 million lawsuit against Telecel, the telecommunications giant operated by Ghana Telecommunications Company Limited.
The suit alleges egregious breaches of her "privacy" and "personal liberties" due to the unauthorised use of her image for product marketing.
Filed on May 23, 2025, by her legal representative, Bernard Owiredu Donkor of Thompson Law Consult, Madam Abbey's writ contends that Telecel's failure to seek her consent and subsequent use of her image to promote, market, and advertise its 'Telecel Red Save' product across various platforms, including prominent social media channels, constitutes a clear abuse of her image rights.
The 'Telecel Red Save' product is understood to be a digital financial service aimed at encouraging savings among its subscriber base.
