More than half of Ghanaian consumers lack awareness of their rights, leaving them vulnerable to poor service, excessive charges and ineffective complaint resolution, according to a new report by CUTS International Accra, a research and advocacy think-tank.
The findings showed that 55.5 percent of telecom users, 55.98 percent of banking customers and 76 percent of e-commerce shoppers are unaware of redress mechanisms, while over a quarter of electricity consumers (26.18 percent) have no knowledge of their rights.
The report, 'The State of Ghanaian Consumers', is based on a survey of 1,795 consumers across 10 regions and revealed a deep gap between consumer expectations and regulatory enforcement.
It warned that low awareness and weak redress mechanisms allow service providers to operate with minimal accountability, often to the detriment of consumers.
