Artiste manager, BullGod has shared observations on how music consumption has changed recently.
In an interview with Showbiz Review Xtra with DJ Slim, he highlighted the significance of adjusting to the evolving digital music landscape.
He suggested that investing in music videos is not a wise business decision. "Do not spend time doing music videos in 2025, it doesn't make sense anymore," he noted.
BullGod emphasised the diminishing relevance of video content, indicating that "people don't even consume it no more".
