Andrews will also join Irvine Partners' Senior Leadership Team, driving global expansion across Europe and beyond.

Irvine Partners, a leading creative communications agency with a presence across the UK, Europe and the global South, has appointed Katie Andrews, a seasoned PR leader and former Head of PR Activation at Publicis Groupe's PG ONE, to head up its London Office, where she will also serve as a Business Unit Director.

In late 2020, a decade after the agency was established in South Africa, Irvine Partners expanded its international reach with the opening of its London office which is now the group's headquarters.

This move comes at a time when the agency is fast expanding across Europe, following the opening of an office in Stuttgart, Germany, in August this year, Irvine Partners' second European office.