President of Breast Care International (BCI), Dr.
Beatrice Wiafe Addai, has advocated for sustained attention and education on breast cancer awareness throughout the year.
She said momentum must be maintained and people must continue being educated about risk factors, screening, and treatment options for the disease.
While October's pink-themed campaigns have helped raise significant awareness, Dr Wiafe Addai argued that the fight against breast cancer requires a year-round commitment.