Spur takes aim at Famous Brands with new Doppio formats
The Caffè format has been opened in locations where it has a captive market: think hospitals (Sandton Mediclinic), office parks (Ballyoaks in Bryanston) and hotels (Marriott’s Protea Hotel Sea Point).
Spur CEO Val Nichas says Doppio has been the group’s leading innovator of trading formats, with the unit introducing Doppio Caffè, Doppio Bistrot and Doppio Roam in the last year, to take the total number of stores to 38.
The Caffè at the Protea Hotel in Sea Point replaced some of the space vacated when the Spur in the hotel closed (the remainder of the space is occupied by an independent seafood restaurant).
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