How Tim Cook made Apple one of the world’s most valuable companies
Ron Johnson, who oversaw Apple’s retail operations from 2000 to 2011, described Cook – then the company’s chief operating officer – as “intelligent” and “strategic” during weekly team meetings with Jobs and Apple’s executive team.“(Cook) managed to scale the iPhone to a level that no one would have thought was likely or possible over that period of time,” said David Yoffie, a professor at Harvard Business School who wrote a case study on Apple and Tim Cook.
Cook is just as much “a statesman” as he was a CEO, according to Gene Munster, managing partner at tech investment firm Deepwater Asset Management who’s been following Apple since 2004.
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