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What’s gone wrong at Nike? How the world’s sportswear giant lost its mojo

By GhanaSummary Newsroom1 min read
What’s gone wrong at Nike? How the world’s sportswear giant lost its mojo

Hill said Nike had "more work to do" on its sportswear, Jordan brand and in China as the company announced quarterly revenues of $11bn (£8.

Mbappé ended a 20-year partnership with Nike in September to join Swiss brand On Derdenger suggests Mbappé's move parallels Jordan's decision decades earlier to choose Nike over Converse and Adidas, because it gave the athlete the opportunity to become synonymous with a single brand.

Nike boss Hill said the brand has had "some great moments" with Mbappé over two decades.

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