Wanted: A ‘Big Push’ for tourism

A sector left out of the Mid-Year Budget Review is a sector with no real money to market itself abroad, no real funds to maintain its heritage and cultural sites, no support to train the guides, chefs and hospitality workers who represent Ghana to the world, and no seat at the table when the country decides what matters most.

Every dollar The Gambia spends sharpening its brand, every rand South Africa puts into provincial tourism infrastructure, every franc Rwanda spends protecting its global visibility, and every naira Nigeria commits to Ipada is chasing the same international traveller, the same diaspora family and the same conference delegate that Ghana also wants to attract.5 million international ors in 2025, and domestic travellers alone generated more than R111 billion in tourism revenue that same year.