ru. Tells Ebro Why African Artists Shouldn’t Be Boxed Into Afrobeats

Speaking with Apple Music’s Ebro as part of the platform’s Africa Rising programme, the rising artist opened up about her debut EP, Silk, her creative journey and the challenges African musicians face when their sound is immediately categorised based on where they come from.

The conversation highlighted the increasingly complex and diverse nature of African music, where artists are drawing from traditional sounds, R&B, pop, hip-hop, soul and other global influences to create entirely new musical expressions.

Ebro suggested that listeners internationally are beginning to better understand that African music is far more diverse than one genre.