Political communication in Ghana: Are we informing citizens or winning arguments?

Citizens also have a responsibility to approach political communication with a critical mindset, questioning the claims made by all political parties and demanding public discussions that prioritise evidence, policy, and meaningful debate over slogans and sound bites.

This has broadened public participation in political communication by allowing citizens to contribute directly to the national conversation.

In effect, political communication has shifted from something that happened mainly during election periods to a continuous contest for public attention and influence, in which parties compete not only during elections but every day for public attention and influence.