Ghana news briefing
Octaplus Health unveils AI-powered digital character to transform customer engagement

Private health insurance company Octaplus Health has unveiled an artificial intelligence (AI)-powered digital character, Xaida, as part of efforts to integrate technology into its operations and improve customer engagement.
He stressed that the company’s adoption of technology was ultimately intended to improve how people accessed and experienced healthcare rather than make health insurance more complicated.
According to Dr Armooh, Xaida would primarily be used for the company’s communication and digital content generation as Octaplus Health expands its use of technology in delivering health insurance services.
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